Bhakti is a process of bestowal

To bestow:

verb (used with object): to present as a gift; give; confer (usually followed by on or upon):

“The trophy was bestowed upon the winner.”

 

brahmāṇḍa bhramite kona bhāgyavān jīva
guru-kṛṣṇa-prasāde pāya bhakti-latā-bīja
(Caitanya caritamrta, Madhya 19.151)

“Wandering throughout the universe, some (kona) fortunate (bhagyavan) jivas by the mercy of Guru and Krishna receive (pāya) the seed of the devotional plant/creeper (bhakti lata bija).”